Wakefield-based family clothing firm Xamax supports Be Caring with uniform partnership
Friday 22 February 2019
The new Be Caring brand launched to colleagues in the week before Christmas 2018 with a new uniform partnership.
We started as we mean to go on… our first investment as Be Caring was for 850 winter jackets, complete with our new branding. Probably setting ourselves a hefty challenge, we knew we wanted to distribute them before Christmas 2018. Just over half of our carers called into their branch offices to pick them up in the week before Christmas. It wouldn’t have come together without the support of Xamax and our uniform partnership.
On the day when Liverpool launched as Be Caring it was very busy but I loved every second of it! It was great to see all the carers, all clean and fresh in their new jackets and excited to see what the future holds.
Lindsay, Supervisor – Liverpool (pictured)
Mark Rodgers, Business Development Manager at Xamax, explains the rational behind the project.
“With Xamax being a family run company we feel working closely with all employees is a very important part of business. Our extensive supplier relationships with in the clothing market enabled us to look at various options. I knew we could find a product and supplier that matched the needs of Be Caring. Most importantly, the garment had to be durable, weatherproof and available in a range of sizes for both men and women.”
Uniform fit for a modern care provider
We knew we wanted something suitable for the cooler season yet not too bulky. As well as those delivering care on foot we have a number of drivers. So, we were looking for something fairly multi-functional. Similarly, we want to stand out as a modern care provider moving away from traditional stereotypes. We’re ambitions and creating a new generation of care. Therefore the modern technical and lightweight fabric of the Regatta soft-shell is ideal.
Xamax has in-house production capability, so embroidering the full range of colours of the Be Caring brand wasn’t a problem.
After learning about what the new project involved I was confident we could support the social enterprise, who have a branch in Leeds. I have no doubt that developing a professional, smart, practical and comfortable uniform will help promote a positive workforce atmosphere. Importantly, demonstrating a consistent uniformity through the country. I’m sure you’ll agree that the uniform speaks volumes about your people and service.
Mark Rogers, Business Development Manager – Xamax