Our Core Values

Our Core Values

Our values are the outcome of engagement sessions with our colleagues, where together we defined the culture of the organisation.


We want to ensure that employee-ownership has real meaning within Be Caring. We all need to believe that we are capable of making a positive difference to people’s lives every day. In order for us to deliver our vision and mission we know we need to involve our people.

Be Caring was born from a desire to recognise that at the heart of everything we do is care. Care for our colleagues, care for our customers and also care for our friends, families and communities. Working together to support and encourage our people and customers to reach their goals, however large or small they may be, is what we’re about.


We held values workshops in our service branches in Liverpool, Manchester, Leeds and Newcastle where we shared what our core values mean to us as co-owners and colleagues. In our own words, this is what they mean to us…

Be Kind

Be kind to all of our service users and colleagues
Respect everyone
Respect those around you

Be Proud

Wear our uniform with pride
Speak positively to our colleagues
Be proud of other people’s achievements

Be The Best You Can Be

Strive to make a difference
What you put in you will get out
Be proactive and always give 100%
Enjoy the training we are given to improve our skills

Be Happy

Always smile, being cheerful can make someone’s day
Stay positive, you could be all they have
Can do attitude
Ask your colleagues for help if you’re struggling

Be Safe

Use the technology provided as trained
Look out for one another
Keep our customers and service-users safe
Be sensible

Be Involved

Have a say about what’s happening
Learn more about employee-ownership
Listen to others’ suggestions
Join in

“I started with Be Caring when it was known as CASA in Liverpool nearly two years ago. I love my job and find it very rewarding where I work with some amazing people, it’s a great place to work, everyone is friendly”.

Paul, Homecare Support Worker.